Yedioth Ahronoth

(, ; lit. Latest News) is an Israeli daily newspaper published in Tel Aviv. Founded in 1939, when Tel Aviv was in British Mandatory Palestine, is Israel's largest paid newspaper by sales and circulation. The newspaper is published in tabloid format, and according to one author, its marketing strategy emphasizes "drama and human interest over sophisticated analysis." It has been described as "undoubtedly the country's number-one paper." The paper is open to a wide range of political views. History 1939–1948: Foundation and expansion was established in 1939 by an investor named Gershom Komarov. It was the first evening paper in Mandatory Palestine, and attempted to emulate the format of the London Evening Standard. Running into financial difficulties, Komarov sold the paper to Yehuda Mozes, a wealthy land dealer who regarded the paper as an interesting hobby and a long-term financial investment. His sons Reuben and Noah ran the paper, with Noah as the first managing editor.