Overview
, commonly abbreviated as , with the call sign JOEX-DTV, is a Japanese television station subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Company. Its studios are located in Roppongi, Minato, Tokyo. TV Asahi is one of the five private broadcasters based in Tokyo.
History
Pre-launch
After NHK and Nippon TV were launched in 1953, TV has become an important medium in Japan.However, most of the programs that were aired at that time were vulgar which caused well-known critic Sōichi Ōya to mention in a program that TV made people in Japan "total idiots"; those criticisms already gave birth to the idea of opening an education-focused TV station.On February 17, 1956, the Ministry of Posts issued frequency allocations, and the Kanto Region obtained three licenses in total. Among the three, one of them is used by NHK Educational TV, while the other two were open for private bidding. Among those bidders are film production companies Toho and Toei Company, radio broadcasters Nippon Cultural Broadcasting and Nippon Broadcasting System, and educational publishing group Obunsha.On July 4, 1957, the Ministry of Posts later decided to unify those applications into Tokyo Educational Television (as its tentative name) which was later obtained on July 8.
On October 10, 1957, Tokyo Educational Television held its first shareholders meeting and changed its company name to Nippon Educational Television Co., Ltd. (NET). In November 1 of the same year, the broadcaster was later established.After Fuji TV obtained their broadcast licenses, they set an official start date of broadcast on March 1, 1959. NET advanced their start date of broadcast a month earlier (February 1, 1959).In Christmas Eve of 1958, NET began to have test signal transmissions.On January 9 of the following year, their broadcast license was approved, and test signal transmissions continued every night throughout the month.
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