The World's Greatest Lover

The World's Greatest Lover is a 1977 American comedy film directed, written by and starring Gene Wilder, and co-starring Carol Kane and Dom DeLuise. It is a tribute/spoof of classic silent comedies and "old Hollywood" of the 1920s, specifically the popularity of romantic icon Rudolph Valentino. Plot In the silent film era, Rainbow Studios executives figure they are losing revenue to a rival studio because they don't have Rudolph Valentino. Led by studio head Adolph Zitz, they decide to hold a contest for the World's Greatest Lover in order to find a star to combat Valentino's popularity. Rudy Hickman is a neurotic baker from Milwaukee, but aspires to become a Hollywood star. His entry into the contest tests his marriage, and his neuroses manifest in his screen test, where he nearly kills his fellow actress. Surprisingly, this behavior scores favorably with Zitz and the studio executives reviewing his performance. Now calling himself "Rudy Valentine," he gets a slot in the final phase of the contest, just after finding his wife Annie has left him.