Syrup

Syrup is a 2013 American comedy drama film directed by Aram Rappaport and based on the 1999 novel of the same name by Max Barry. Its video on demand release date was May 1, 2013, and its US theater release date was June 7, 2013. This was Christopher Evan Welch's final film role before his death 6 months later. Plot A young man named Scat comes up with a new idea for a drink after he drops his drink and swears, calling it 'FUKK'. He goes to Addison Cola Company where he maneuvers a meeting with a formidable marketing executive, Six, by triggering the fire alarm. While mediocre, she tells him that she and her team will polish it before it is presented to the board. During the meeting, the board shows some resistance but Six informs them that Scat is willing to give up trademark provisions for a mere two million. Scat then realizes he has not reserved the trademark and scrambles to the Patent and Trademark Office only to find out that his roommate, Sneaky Pete, stole his idea and registered it earlier that morning. Success befalls Pete as 'FUKK' becomes the highest selling energy drink in the nation. Embittered, Scat goes back to his ordinary life but is later recruited by Six to help her come up with a new ad campaign after she is booted off the 'FUKK' campaign and relegated to Addy Classics. Instructed to come up with a brilliant idea by Friday (only five days away), Scat moves in with Six and is unable to think of anything until only moments before the deadline. After shaking a vending machine in frustration and Six telling him that twelve people have died by being crushed by vending machines, he comes up with the idea of 'Wouldn't you die for a Fukk' advertising a cartoon where people die by being crushed by vending machines because they want the drink so badly. The ad is accepted and aired but a young teenager dies by being crushed by a vending machine and the ad is now considered insensitive and taken off air. Scat and Six attend the funeral and when Scat makes a speech, Six points out that all the mourners are actors that she recognizes from ads. Scat quickly realizes that Sneaky Pete created this fake death to get their ad to fail, and he quickly pulls out the fake body from the coffin and holds it up for all to see. Scat is fired while believing that Six remains at the company. In reality, Six quit when Addison refused to keep Scat, now working at a shoe store.