Standard

The Standard was an American automobile manufactured in Butler, Pennsylvania from 1914 until 1923 by the Standard Steel Car Company. History Standard Steel Car Company, whose primary business was railroad rolling stock, announced in the summer of 1913 that a new $2,000,000 factory was nearing completion for the production of automobiles. The first Standard was a six-cylinder which began limited production in early 1914. This was joined by an eight-cylinder in 1915. This was a 29-hp engine of 4.6-liters and was joined by a 34-hp V-8 in 1917. In 1918 both engines were replaced by a larger 5.2-liter V-8 of 70-hp. "Monarch of the Mountains" became a company slogan, later replaced with the tagline "A Powerful Car". From 1917, only the 70-hp eight-cylinder cars were produced. All cars were given a twenty-five mile road test in the Butler area before distribution. In 1916 Standard Steel purchased the Model Gas Engine Company factory and assets to expand production. Standard's best year was 1917 when about 2,300 cars were built. The standard Eight was initially a mid-priced car growing annually until by 1920, the lowest priced Standard Eight Touring Car was $3,000, with the limousine model luxury car priced at $4,300, .