Nasubi

, better known as , is a Japanese comedian represented by Office K. He is best known for appearing on the very controversial reality television show Susunu! Denpa Shōnen. Denpa Shōnen teki Kenshō Seikatsu Hamatsu was challenged to stay alone, unclothed, in an apartment for Susunu! Denpa Shōnen (January 1998 – March 2002), a Japanese reality-television show on Nippon Television, after winning a lottery for a "show business related job". He was challenged to enter mail-in sweepstakes until he won ¥1 million (about $8,000) in total. He started with nothing (including no clothes), was cut off from outside communication and broadcasting, and had nothing to keep him company except the magazines he combed through for sweepstakes entry forms. After spending 335 days to reach his target, he set the Guinness world record for the "longest time survived on competition winnings". Hamatsu lived in front of the camera, with only the possessions he won via the sweepstakes (save for basic utilities such as running water, heating and electricity), and the stacks of postcards and magazines required for entering the sweepstakes. Due to his nudity, an eggplant cartoon graphic covered his genitals when Hamatsu was standing on camera. Nasubi is the Japanese word for "eggplant"; the nickname was chosen due to his 30 cm long face that was said to be shaped like a Japanese eggplant, as well as the producers having to cover his genitals with an animated eggplant for the television audience. Hamatsu believed that he was being recorded and the show would be re-broadcast later once the footage had been gathered. In reality, the experiment was being live-streamed, with footage compiled and re-aired each week, complete with sound effects present at frequent intervals, using new tech to have 24/7 television to show him live using a joystick to cover up his genitals. At first, he received no food at all, drinking only water and losing weight. Eventually, he won some sugary drinks from his sweepstakes entries. Later on, he won a bag of rice, but having not won any pots or containers with which to heat it, he was forced to eat it raw, and after devising a makeshift heating container with a discarded bag, he was able to cook the rice by placing it next to the lit stove. However, canned and kibble dog food became his primary food source for some time after running out of rice.