Marzia Kjellberg

Marzia Kjellberg (; born 21 October 1992) is an Italian Internet personality and businesswoman. Known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia), Kjellberg has also ventured into writing, fashion design, and business. She is married to Swedish YouTuber PewDiePie. Career YouTube Marzia Kjellberg (then Bisognin) created her CutiePieMarzia YouTube channel on 16 January 2012. Her videos on the platform focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming. Kjellberg also commonly uploaded travel vlogs. Although Italian, Kjellberg spoke English in her videos. Kjellberg was signed to Maker Studios' sub-network, The Platform. By 2018, however, her e-commerce ventures would be managed by Re6l, a Toronto-based company involved with influencer media and e-commerce. Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre; in May 2014, The Wall Street Journal reported that it attracted over 16 million viewers each month. The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference. Kjellberg refers to her fans as "Marzipans".