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Phase One of the Marvel Cinematic Universe (MCU) is a group of American superhero films produced by Marvel Studios based on characters that appear in publications by Marvel Comics. The MCU is the shared universe in which all of the films are set. Marvel previously licensed the film rights for some characters to other studios, before Marvel Studios was formed to produce their own feature films. Following the success of Iron Man, which began Phase One in May 2008, the studio moved forward with a plan to have individual superhero films culminate in a crossover film, The Avengers, which ended the phase in May 2012. Phases One, Two, and Three make up "The Infinity Saga" storyline.