Martha Rogers

Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University and a co-director of the Duke Center for Customer Relationship Management. Biography Rogers graduated from Birmingham-Southern College in 1974 and earned her PhD at the University of Tennessee as a Bickel fellow. Rogers has been published in academic and trade journals, including the Harvard Business Review, Journal of Advertising Research, and the Journal of Public Policy and Marketing. Rogers has co-authored nine customer strategy books with Don Peppers. Peppers and Rogers are often credited with having launched the CRM revolution with their first book, The One to One Future: Building Relationships One Customer at a Time (1993). Inc. Magazine managing editor George Gendron called this book "one of the two or three most important business books ever written", while Business Week called it the "bible of the new marketing". In 2011, the authors released a second, updated edition of their textbook, Managing Customer Relationships: A Strategic Perspective.