Lee Boo-jin

Lee Boo-jin (born 1970) is a South Korean billionaire businesswoman who has been serving as the president and chief executive of Hotel Shilla, one of Seoul's leading hotels and conference centers. Lee has been dubbed by the media as "Little Lee Kun-hee" and is regarded as a successful businesswoman for her work in Hotel Shilla. She is the younger sister of Samsung Electronics executive chairman Lee Jae-yong, and the older sister of Lee Seo-hyun, Chairman of Samsung Welfare Foundation. Early life She is the daughter of Lee Kun-hee, the late billionaire chairman of Samsung Group. She graduated from Daewon Foreign Language High School, a prestigious Korean high school. She earned a bachelor's degree from Yonsei University, majoring in children's studies. Career Lee began her career at Samsung Welfare Foundation in 1995. In 2001, she joined Hotel Shilla, a member company of the Samsung Group, specializing in travel retail and the hospitality business. She has been the president and CEO of Hotel Shilla since December 2010.