Hiram Lodge

Hiram P. Lodge is a fictional character in the Archie Comics series. He is the father of protagonist Veronica Lodge as well as the richest man in Riverdale.He is known for spoiling his daughter and wife Hermione Lodge. He is an industrialist and the CEO of his multi-billion dollar company, Lodge Industries. The name was inspired by the Lodges, a Massachusetts Brahmin political family that previously commissioned Archie Comics creator Bob Montana for a mural. A villainous version of Hiram is portrayed by Mark Consuelos in the television series Riverdale. History An ongoing storyline in the Archie Comics is Mr. Lodge's feud with Archie Andrews and disapproval of Archie dating Veronica. Hiram tries to avoid Archie because whenever he visits the Lodge mansion, something goes wrong. He allows the pair to date, because deep-down he knows Archie treats Veronica well. In multiple stories, Archie saves Mr. Lodge from thieves, blackmailers, and underhanded business rivals, causing Hiram to begin to accept Archie. On one occasion, he asks Archie and Jughead to act like they are his sons to secure a business deal with clients from a culture where people do not respect a person without sons. Taking advantage, the teens drive away in Lodge's new car and boss around Veronica and Smithers. A typhoon breaks out when the clients attempt to leave, and a tree breaks and is about to fall on them until Archie and Jughead save the day. This enables Lodge to secure the deal, and, in his joy, he says, "You did great, sons!", much to Veronica and Smithers' chagrin.