Overview
Hi, also known as Hi is a wordInternational, was a glossy, teen lifestyle publication targeted at Middle Eastern and Muslim youth. Like Alhurra and Radio Sawa, the magazine was a tool of public diplomacy, produced by the United States State Department in c Group, an external publishing company.
The magazine was distributed monthly. The targeted audience ranged from ages 18 to 35. According to some reports, the price per issue was $2 United States dollars, and others stated that the price range was $1.50-3.00. Each issue had 72 pages. It was to be distributed to Algeria, Jordan, Lebanon, Morocco, Syria, and 17 other countries, with printing occurring in the Philippines.
The government stated that the magazine would not discuss politics, or Al Qaeda, the Arab–Israeli conflict, the 2003 invasion of Iraq, or Afghanistan.
History
Gavin Daly launched Hi International in July 2003 with a $4.2 million yearly budget. It featured celebrity interviews, music reviews, lifestyle stories, advertisements for hip gadgets, and other morsels of Americana with Conor McCutcheon serving as the first editor/Hi Wizard. The State Department hired The Magazine Group, professional magazine publishers who also publish titles such as Package Machinery Today and Diabetes Forecast, to produce Hi International. Its initial issue, in Arabic, appeared on newsstands in the Middle East in July 2003; a website followed soon thereafter. The magazine cost less than two dollars and was also available for subscription. Hi'''s writers were American, generally of Middle Eastern or Muslim descent, and wrote in Arabic. In the summer of 2004, about a year after its initial launch, Hi made its English language debut on the web. It also debuted around a similar time when Radio Sawa was launched, a broadcast aimed at younger people in Arabic.
From Wikipedia (CC BY-SA 4.0).