Overview
Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. The label was founded predominantly as a jazz and classical music label in 1953, but later expanded its scope to include a more diverse range of genres, including pop, R&B, rock, and hip hop.
History
Beginnings
Epic Records was launched in 1953 by the Columbia Records unit of CBS, for the purpose of marketing jazz, pop, and classical music that did not fit the theme of its more mainstream Columbia Records label. Initial classical music releases were from Philips Records which distributed Columbia product in Europe. Pop talent on co-owned Okeh Records were transferred to Epic which made Okeh a rhythm and blues label. Epic's bright-yellow, black, and blue logo became a familiar trademark for many jazz and classical releases. This has included such notables as the Berlin Philharmonic, Charles Rosen, the Juilliard String Quartet, Antal Doráti conducting the Hague Philharmonic, and George Szell conducting the Cleveland Orchestra.
Expansion of genres and mainstream success
By 1960, Epic became better known for signing newer, fledgling acts. By the end of the 1960s, Epic earned its first gold records and had evolved into a formidable hit-making force in rock and roll, R&B and country music. Among its many acts, it included Roy Hamilton, Bobby Vinton, the Dave Clark Five, the Hollies, Tammy Wynette, Donovan, the Yardbirds, Lulu, July, Helen Shapiro, Cliff Richard, and Jeff Beck. Several of the British artists on the Epic roster during the 1960s were the result of CBS's Epic/Okeh units' 1962 international distribution deal with EMI; Epic recordings were issued via this arrangement by EMI on the Columbia label. Other British artists appearing on Epic were a result of signings to the new UK CBS affiliate formed after the acquisition of Oriole Records (UK) in August 1964.
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