Donda

Donda (styled DONDA) is a creative content company founded by American rapper and fashion designer Kanye West (Ye). The company was named after West's mother, Donda West, and shares the name with his tenth studio album, released in 2021. History West announced the company on January 5, 2012, via a series of Twitter posts. In his announcement, West proclaimed that the company would "pick up where Steve Jobs left off"; Donda would operate as "a design company which will galvanize amazing thinkers in a creative space to bounce their dreams and ideas" with the "goal to make products and experiences that people want and can afford." The announcement garnered widespread media attention, including coverage by The Guardian, The Washington Post, The Huffington Post, The Wall Street Journal, and Time magazine, which proclaimed the company's announcement the first major social media moment of 2012.