ClickHole

ClickHole is a satirical website (formerly owned by The Onion) that parodies clickbait websites such as BuzzFeed and Upworthy. It was launched on June 12, 2014, in conjunction with The Onions decision to stop its print edition and shift its focus exclusively to the internet. According to ClickHole's senior editor, Jermaine Affonso, the website is "The Onion's response to click-bait content" and serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content. On February 3, 2020, the website was acquired by the team behind Cards Against Humanity. After the purchase, the website's employees became its majority owners, and retain complete creative control. As a result of the purchase, the website went on hiatus from February 3, 2020 to May 20, 2020. Background ClickHole aims to mock content posted on media sites, using satire, and tries to make its content shareable. According to its website, ClickHole wants "to make sure that all of [its] content panders to and misleads [its] readers just enough to make it go viral". In most of its posts, ClickHole tries to convey an underlying message, usually poking fun at social media users or societal behaviors. The website aims to publish content frequently, setting a target of 7–10 new posts daily.