Overview
"Broccoli" is a song by American rapper DRAM featuring fellow American rapper Lil Yachty. It was released on April 6, 2016, by Atlantic Records and Empire Distribution as the lead single from DRAM's debut studio album Big Baby DRAM. It was produced by J. Gramm, with Rogét Chahayed as co-producer. It received a Grammy Award nomination for Best Rap/Sung Collaboration at the 59th Annual Grammy Awards.
Background and release
The song was released for digital download as a single on April 6, 2016. It is the first single from DRAM's debut studio album, Big Baby DRAM, which was released in October 2016. A limited edition picture disc 7" vinyl version of the song was released on November 25, as part of Record Store Day's Black Friday sale. In an interview with Genius, DRAM spoke on the creation process behind the song:
"I was first introduced to Yachty through Rick Rubin. I was in Shangri La and Rick asked me if he could bring Yachty through. We linked and played each other music. A good month later, one of my main camera guys was following Yachty around during his SXSW run and I came about during the conversation. We exchanged numbers and I saw he was in LA, so I called him and he answered on the first fucking ring. He came to the studio and we had the loop of this going. We weren’t sure on what was going to make it carry over. At first, it was the piano with the drum loop, we had the flute and when that went in, everyone started vibing. Yachty started on his verse and I didn’t have any bars at first so I told him to go in. When he left, I didn’t even have my verse, I just had the bridge.""Broccoli" debuted at number 87 on Billboard Hot 100 for the chart dated July 2, 2016. It rose to number 65 on the Hot 100 the following week and has peaked at number 5, making it DRAM and Lil Yachty's first top 5 entry. As of January 2017, the song has sold 1,104,000 copies in the United States. The song was certified quintuple platinum by the Recording Industry Association of America (RIAA) on April 6, 2017, for combined sales and streaming-equivalent points of five million units in the United States.
Critical reception
James Grebey of Spin said "the pair’s affable, clever rapping is a delight over the beat, which switched from a grizzled boom to some flighty, Kirby’s Dreamland-esque twinkling." Pitchfork's Marcus J. Moore opined, "D.R.A.M.
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