Organization
Booking Holdings received a high overall risk rating because it scored high risk on most bias-related criteria, including discriminatory philanthropy, employment protection, advocacy bias, funding, and political actions. The company's tendency to prioritize identity-based and political initiatives over merit-based and business-focused practices contributed to this elevated risk assessment.
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Booking Holdings Inc. is an American travel technology company incorporated under Delaware General Corporation Law and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com,