Better Together

Better Together was the principal campaign for a No vote in the 2014 Scottish independence referendum, advocating Scotland continuing to be part of the United Kingdom. The organisation was formed in June 2012, operating until winning the vote on the referendum's polling day on 18 September 2014 with 2,001,926 (55.3%) voting against independence and 1,617,989 (44.7%) voting in favour. In June 2014, the campaign adopted a No Thanks branding, in relation to the referendum question. Better Together was formed with the support of the three main pro-union political parties in Scotland: Scottish Labour, the Scottish Conservatives, and the Scottish Liberal Democrats, with each represented on its management board. It also represented a range of organisations and individuals who supported a No vote. From its commencement, it was chaired by former UK Chancellor of the Exchequer Alistair Darling and the Campaign Director was the Scottish Labour adviser and activist Blair McDougall. The group's main opponent in the referendum campaign was the pro-independence Yes Scotland campaign. History Alistair Darling MP, Chancellor of the Exchequer in Gordon Brown's government, officially launched the campaign on 25 June 2012 at Edinburgh Napier University alongside representatives of the three political parties – Annabel Goldie, Willie Rennie and Kezia Dugdale – and a number of supporters.