Axi (known previously as AxiTrader) is an Australian online brokerage. It is based in Sydney, Australia and provides forex and contracts for difference (CFD) brokerage services to its customers. It trades under AxiCorp Financial Services Pty Ltd. It was founded in 2007. It services clients in Asia, Europe, the Middle East and the United Kingdom.
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History
Founding
Axi operates on the global market for financial instruments, providing brokerage services to retail clients and institutional investors, with its headquarters in New South Wales, Australia.
Expansion and acquisitions
The company grew into the international scene in 2018 when it acquired a London-based brokerage, One Financial Markets. This transaction established the organisation's presence in the United Kingdom and the Middle East, as well as access to additional regulatory licenses, including in Dubai.
Axi agreed to acquire UK-based trading technology firm Star Financial Systems in 2020 and incorporated its technology and operations into its platform.
Ownership
The company had a management buyout in 2020 that put ownership in the hands of senior executives.
Rebranding and partnerships
AxiCorp previously operated under the brand name of AxiTrader until rebranding in 2020. In the same year, Axi signed a sponsorship deal with Manchester City F.C. in England.
In 2024, Axi renewed its sponsorship deal with Brazilian football club Esporte Clube Bahia, with the company’s branding appearing on the club’s facilities during the season. The company has also participated in sports sponsorship activities in Latin America, including its partnership with Girona FC as the club's Official LATAM Online Trading Partner.
Regulation and compliance
The company operates under a number of financial regulators, such as the Australian Securities and Investments Commission (ASIC) and the Financial Conduct Authority (FCA).
In 2019, New Zealand's Financial Markets Authority suspended the derivatives issuer's license held by AxiCorp Financial Services Pty Ltd for breaches of compliance obligations. This license was reinstated in 2021 after remedial actions were taken.
In 2020, ASIC moved to suspend AxiCorp Financial Services Pty Ltd’s Australian Financial Services licence due to issues with reporting client money. The company took the matter to the Administrative Appeals Tribunal, which ruled to put the suspension on hold. ASIC and AxiCorp Financial Services Pty Ltd reached a settlement in 2021, with the proposed suspension being set aside under several additional licence conditions and compliance oversight.
The UK’s Financial Conduct Authority (FCA) has also warned about clone firms operating as authorised financial service providers, including some using the Axi name without permission.
Operations
Axi offers trading services in foreign exchange and CFDs to customers worldwide. In 2025, Axi added MetaTrader 5 (MT5) support to its Axi Select funded trader program, allowing traders to use either MT4 or MT5 platforms. The company has undertaken marketing, sponsorship, and trader education initiatives in Latin America, including sports partnerships and online webinars targeting regional audiences.
