Association of National Advertisers

The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. History Early years The Association of National Advertisers, Inc., the U.S. advertising industry's oldest trade association, was founded on June 24, 1910, in Detroit, Michigan, by 45 companies. Founding members include the Burroughs Adding Machine Company, Glidden Varnish Company, Macey Company, Sherwin-Williams, and National Lead Company. Originally known as the Association of National Advertising Managers, in 1914 the association officially adopted the name it now bears. At the time of its formation, ANA's objective was to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. Other issues that the advertisers sought to address concerned accurate audience measurement and the establishment of national standards for measuring advertising results.