Ad-Rock

Adam Keefe Horovitz (born October 31, 1966), popularly known as Ad-Rock, is an American rapper, guitarist, and actor. He was a member of the hip-hop group Beastie Boys. While Beastie Boys were active, Horovitz performed with a side project, BS 2000. After the group disbanded in 2012 following the death of member Adam Yauch, Horovitz has participated in a number of Beastie Boys-related projects, worked as a remixer, producer, and guest musician for other artists, and has acted in a number of films. Early life and education Horovitz was born on Halloween, 1966 and raised on Park Avenue, Manhattan, New York, the son of Doris (née Keefe) and playwright Israel Horovitz. His sister is film producer Rachael Horovitz. His father was Jewish, whereas his mother, who was of Irish descent, was Roman Catholic. He had a secular upbringing. Career Horovitz began his music career with a stint in the punk rock band The Young and the Useless, who often performed with Beastie Boys. In 1982, Beastie Boys guitarist John Berry quit and Horovitz replaced him. He was only 16 at the time. After Horovitz joined the band, Beastie Boys changed their sound, evolving from a hardcore punk band to a more hip-hop oriented group. The band was signed to Def Jam, and released their debut album Licensed to Ill in 1986. The album was a huge commercial success, and spawned six hit singles. Seven albums followed, and by 2010 Beastie Boys had sold 22 million records in the United States alone, and 40 million worldwide. In 2012, Beastie Boys were inducted into the Rock and Roll Hall of Fame.