Floria Sigismondi

Floria Sigismondi (, born 1965) is an Italian-Canadian film director, screenwriter, music video director, artist, and photographer. She is best known for writing and directing The Runaways, for directing music videos for performers including Dua Lipa, Sam Smith, Jimmy Page and Robert Plant (of Led Zeppelin fame), Marilyn Manson, Christina Aguilera, Justin Timberlake, Rihanna, Leonard Cohen, Katy Perry, Björk, and David Bowie, and commercials for brands such as Gucci, MAC, Target, and Nike. Sigismondi has also directed television including two episodes of The Handmaid's Tale and American Gods. Life and career Sigismondi was born in Pescara, Abruzzo, Italy. Her parents, Lina and Domenico Sigismondi, were opera singers. Her family, including her sister Antonella, moved to Hamilton, Ontario, Canada when she was two. In her childhood she became obsessed by drawing and painting. Starting in 1987, she studied painting and illustration at the Ontario College of Art, today's Ontario College of Art & Design University (OCADU). When she took a photography course, she became obsessed once more, and graduated with a photography major. Sigismondi started a career as a fashion photographer. She came to directing music videos when she was approached by the production company The Revolver Film Co., and directed music videos for a number of Canadian bands. Her very innovative, but also very disturbing video works, located in sceneries she once described as "entropic underworlds inhabited by tortured souls and omnipotent beings," attracted a number of very prominent musicians. She has further described her works as, "Something quite textural and brutal" and something quite beautiful and light. It's like blending two worlds."