USA Fencing plans mainstream breakthrough before LA28

USA Fencing, led by CEO Phil Andrews, is aggressively expanding the sport’s reach ahead of the 2028 Los Angeles Games by marketing beyond its traditional base and building a nationwide movement. The federation reports a record 45,157 members across 752 affiliated clubs and aims for 70,000 members, supported by a projected $2.8 million in marketing and communications revenue for the coming season. Key initiatives include a multi‑million‑dollar iHeartMedia partnership and programs like Fencing Across America and En Garde! Fencing to bring free trials and school integration to diverse communities, coupled with efforts to address the high cost of entry through financial support and partnerships. Industry efforts, such as the World Fencing League, seek to recast fencing as entertainment to attract broader audiences, while grassroots and philanthropic programs help sustain participation growth. Articles emphasize the shift from an affluent niche to a mainstream American sport by expanding clubs, creating new training centers, and leveraging media partnerships to convert exposure into participation. The overarching goal is a nationwide, affordable, and engaging fencing ecosystem that can sustain momentum into LA 2028 and beyond.