Peacock posted its first-ever quarterly profit in Q2, delivering adjusted EBITDA of $189 million and growing to 48 million subscribers, up two million in the quarter thanks to the FIFA World Cup, NBA playoffs, and Love Island USA. Comcast/NBCUniversal plans to spin off its entertainment and cable assets into a separate company within about a year, placing greater emphasis on Peacock’s profitability and scale. Revenue for Peacock and NBCUniversal’s media segment rose, with Peacock contributing to broader growth and the World Cup generating substantial incremental revenue, including a cited $440 million boost in World Cup-related revenue. Analysts note that profitability will continue to vary quarter to quarter based on sports schedules and content timing, while live events remain anchors for viewer engagement. While Peacock thrives, other parts of Comcast, such as theme parks, face near-term softness even as studios and box office bolster overall results.