Flipkart plans to enter India's food delivery market with a Bengaluru pilot within the next 30 days, exploring a standalone app and/or integration with the ONDC government-backed network. CEO Kalyan Krishnamurthy says food delivery is a further use case for Flipkart's broader e-commerce platform, with a pilot to test and refine before a broader rollout. The rollout is expected to leverage ONDC initially, potentially followed by a dedicated app, as Flipkart looks to tap into a market currently dominated by Zomato and Swiggy. The competitive landscape shows Zomato holding about 57% and Swiggy about 43% of the market, with Flipkart targeting differentiation to attract Gen Z and boost engagement across its ecosystem. Industry observers note the sector is capital-intensive with thin margins, but growth is projected to reach around $25 billion in India by 2029-30, prompting ongoing experiments by incumbents and new entrants alike. The reports draw on multiple outlets including TOI, Moneycontrol, and others, reflecting a coordinated push by Flipkart to diversify beyond books and electronics into daily consumer services.