Domino's Plans Nationwide Detroit-Style Domino
Domino’s is launching a new Detroit-style pizza called the Domino, a personal two-slice pizza shaped like the brand’s logo and designed for individual customization, nationwide on August 31 after 65 years of product history. The Domino features a crispy Parmesan crust, two layers of cheese, a choice of sauce, and up to three toppings, finished with Domino’s garlic seasoning. Domino’s executives say the pizza fills a gap in the portfolio by catering to diverse individual preferences, and independent testers have rated it highly among Domino’s offerings. The pizza is sold through the Mix and Match deal, with a two-topping Domino priced at $6.99, and is promoted as ideal for modern, on-the-go and share-free dining occasions. Company messaging emphasizes that the Domino represents a new generation of pizza that aligns with how people want to eat today—personal, portable, and customizable. Early reception across outlets has highlighted the Domino as one of Domino’s most delicious innovations to date.
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