Ferrari Luce Sells for $40 Million; Buyer Revealed

60 sourcesUpdated Aug 17, 2026

The bespoke Ferrari Luce, Chassis 0, sold for $40 million at RM Sotheby’s Monterey charity auction, making it the most expensive new car ever sold at auction. It is the first production chassis from Ferrari’s Luce program, configured under Tailor Made with Madreperla Semi-Gloss paint and Perla Le Mans metallic leather, making it a one-off collector’s item. All proceeds go to The Ferrari Foundation to support educational initiatives. The buyer was billionaire inventor Dr. Herbert Wertheim, who previously purchased a Daytona SP3 at Monterey, with possession deferred until delivery in early 2027. The sale followed mixed reception to the Luce’s design and a dip in Ferrari’s stock at the May reveal, but shares later recovered amid upbeat earnings and strong orders. Ferrari’s first fully electric model, developed with LoveFrom, signals a shift from combustion engines toward electrification, with the Luce originally priced around €550,000 and produced in limited numbers.

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Last updatedAug 17, 2026

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Broke motoringresearch.com · Aug 17, 8:45 AMLeft +1hRight +2hCenter +5h125 sources +12h on

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Left· 6 sources

“The first Ferrari Luce sold for $40mn before it exists”

The Next Web (TNW) · Aug 17, 2026

Center· 3 sources

“Ferrari EV sells for more than $40 million at charity auction”

KWTX - Waco News · Aug 17, 2026

Right· 3 sources

“Ferrari’s first electric car just fetched $40M at auction after getting roasted for being a massive fail”

New York Post · Aug 17, 2026

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The Next Web (TNW)Lean LeftThe first Ferrari Luce sold for $40mn before it exists

KWTX - Waco NewsCenterFerrari EV sells for more than $40 million at charity auction

New York PostRightFerrari’s first electric car just fetched $40M at auction after getting roasted for being a massive fail

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