You can change your location on Google Search through your account settings or by adjusting Google's perception of your location in real time.
For desktop: Open Google Search, click your profile picture (top right), then select "Settings." Go to "Search settings" and look for location preferences. Alternatively, after searching, you'll see "Google apps" (the grid icon) in the top right—click it, then select "Search settings" directly. You can also set location preferences under your account's "Personal info" section.
For mobile: Open the Google Search app, tap your profile picture, then go to "Settings" > "Location." Toggle the location setting or select "Use precise location," "Use approximate location," or "Don't use location."
Temporary location changes: During any search, you can click "Settings" > "Search settings" > "Locations" to see results for a different city or country. Some searches show a location dropdown at the top of results that lets you change it instantly.
Using VPN or proxy: If you want Google to treat you as being in a different location, using a VPN or proxy server that appears to be in that region can influence results, though this isn't officially supported.
Google account location: Your account's registered location (set during sign-up or in account recovery settings) also affects some personalization. You can update this in your Google Account settings under "Personal info."
Note that even when you change settings, Google may still use signals like your IP address, device information, and search history to personalize results. Clearing your search history or using Incognito mode can reduce personalization as well.